Planning a New Website? Here’s What You Should Do First

So, you've decided your business needs a website — brilliant move!

Whether you’re just starting out or levelling up from a DIY setup, a well-designed website can be a game-changer for your brand. But before diving into designs and colours, there are a few key things to think about. A successful website project is a collaboration, and knowing what’s expected of you from the start will save time, money, and headaches down the line.

Here’s a clear breakdown of what to consider and prepare before hiring a web designer.

1. Be Clear on Your Goals

What do you want your website to achieve?

• Are you looking to sell products online?
• Do you want to generate leads or bookings?
• Is your website a portfolio or an online presence to build trust?

Having a clear purpose helps shape everything — from the design to the features your site will need. Don’t worry if you’re not 100% sure; part of my job as a web designer is helping you get clarity on this.

2. Know Your Audience
 

Your website isn’t for you — it’s for your customers.

Think about:

• Who are they?
• What are they looking for?
• What problems are they trying to solve?

Understanding your audience will help guide the content, layout, and structure of your site so it speaks directly to the people who matter most.

3. Gather Your Content
 

Content is often the biggest delay in any website project.

Start thinking about:

• Text — Your story, services, team bios, product descriptions, FAQs.
• Images — High-quality photos of your team, products, or location.
• Logos and branding assets — Do you have these ready to go?

If content isn’t your strength, that’s okay. I can support with copywriting or photography recommendations — but the earlier we discuss it, the better.

4. Think About Functionality
 

What features do you need?

• Online shop?
• Booking system?
• Blog or news section?
• Contact forms or newsletter sign-up?

Even if you’re unsure of what’s possible, having a wishlist is helpful. I’ll guide you on the best solutions based on your goals and budget.

5. Consider Your Budget and Timeline
 

Being upfront about your budget isn’t about “spending less” or “more” — it’s about making the best use of your investment.

Things that influence cost and timeline:

• The size and complexity of the site
• Custom features
• How ready you are with your content

A good designer will work with you to scope out what’s possible within your timeframe and budget, and help you prioritise features if needed.

6. Choose the Right Partner
 

Not all web designers are created equal.

Look for someone who:

• Has a proven track record (check their portfolio and client reviews)
• Communicates clearly
• Understands your industry or is willing to learn
• Offers ongoing support if needed

I work with businesses at all stages and take pride in making the process straightforward — even if you’ve never done this before.

Final Thoughts
 

Launching a new website doesn’t have to be overwhelming. With a bit of preparation and the right guidance, it can actually be an exciting and empowering process for your business.

If you're ready to take the next step — or just want to chat about what’s involved — I’d be happy to help. Drop us a message and let’s see if we’re a good fit.